How Much Does Billboard Advertising Cost?

Billboard advertising offers a company the opportunity to show their service to thousands of people on a daily basis.  If your company offers products and services, you probably seek every opportunity to let potential clients know what you offer.  Marketing you product or service can be expensive; however, there are plenty of ways today to promote your business.  The usual advertising is done through radio or television which can get quite expensive.

One of the more popular ways to promote your product, especially if you own a local business rather than a franchise, is by using a billboard.  Billboard advertising shows a large sign of your product or service in areas with high traffic.  The billboards have an illustration as well as a message designed by an advertising company to make the product or service seem attractive.  Billboard advertising is one of the best options to let the customers know what you offer.

How much does a billboard cost?

Type of Billboard
Price Range
Bulletin Board (Large)
$1,000 to $75,000 per 4 weeks
30 Sheet Poster (Medium)
$500 to $10,000 per 4 weeks
Junior Poster (Small)
$200 to $5,000 per 4 weeks
Digital
$3,000 to $50,000 per 4 weeks

NOTE:  Prices are going to widely vary depending on the location and the company offering the billboard.

Area
Impressions
4-Week Ad Rate
Albuquerque
11 million
$70,000
Atlanta
10 million
$30,000
Boston
30 million
$550,000
Cleveland
5 million
$80,000
Dallas
31 million
$91,000
Des Moines
7 million
$85,000
Gainesville
2 million
$20,000
Jacksonville
8 million
$40,000
Las Vegas
6 million
$20,000
New York
30 million
$300,000
Orlando
11 million
$76,000
Phoenix
24 million
$215,000
Reno
900,000
$10,000
San Diego
9 million
$70,000
Tucson
7 million
$65,000

NOTE:  Rates were found on ClearChannel.com

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