How Much Does Poster Printing Cost?
A poster, which refers to any printed paper specifically designed to call the attention of the public, is one of the very effective tools of marketing. Posters are usually mounted on a wall or other vertical surface. The modern poster that we see and know today has its beginning in 1870 when the printing industry was able to achieve color lithography, making way to mass production.
The French writer, historian, and politician, Max Gallo once said:
“… for over two hundred years, posters have been displayed in public places all over the world. Visually striking, they have been designed to attract the attention of passers-by, making us aware of a political viewpoint, enticing us to attend specific events, or encouraging us to purchase a particular product or service.” Regardless of your purpose for the posters, one of the things you should consider is the cost to have them printed.
How much does it cost?
- With any custom printing, the more you want to print at once, the more you are going to be able to save per print. Typically, depending on the size, you should plan on spending anywhere from as little as $8 to as much as $145 for a customized poster.
- According to Library.umass.edu, poster printing costs 2 cents per square inch. It even provides the following costs according to specific sizes:
- 18” x 24” — $8
- 24” x 36” — $17
- 30” x 40” — $24
- 36” x 48” — $34.56
- FEDEx.com, for example, charges anywhere from $40 for an 18″ x 24″ to as much as $130 for a 36″ x 48″.
What is going to be included?
- Posters can be available in standard or custom size, generally s on a thick 100-pound paper or 10pt cardstock. Common sizes are going to include 18″ x 24″, 24″ x 36″, 30″ x 40″ and 36″ x 48″.
- Larger format posters come in high and semi-gloss HP photo paper and photo quality printing.
- Mounted posters are printed directly on 1/8” white PVC board which is water resistant to make it suitable for outdoor use.
- Posters can be delivered within one to three days with most online printing shops.
- To calculate the cost of poster printing based on square inch, you simply have to multiply the length of the poster by its width to obtain the total square inch. Then multiply square inch total by the cost, which is the cost of printing.
- Most companies today employ a true 600 DPI dry toner, making the print resistant to heat and water. This also makes the poster UV stable so that the print will not fade.
What are the extra costs?
- Be sure to edit your poster design before sending it to the printing company. If there is an error when the posters are printed, you may be the one paying for the new ones to be made.
- You will also have to pay extra for color saturation.
- Premium paper is going to cost more than standard cardstock.
- If you are unsure of how to design a poster or you need the assistance of a graphic designer, plan on paying at least $25 to $100 per hour or a flat rate per design. No matter what, plan on budgeting a few hundred dollars.
- Some companies may charge extra for shipping of the posters.
- Laminating or reverse printing can add 20% to 40% to the overall price. Laminating is great for posters that will be hung outside, and reverse printing is perfect for posters that are hung on windows or glass doors.
Factors that influence the price:
- The type of material, size of the poster, and the number of prints can affect the pricing of poster printing. The greater the number you order, the lesser you are going to pay for each.
- You also have to consider the location and longevity of the poster. Outdoor posters need to be tough against the elements; otherwise, the colors will fade and turn yellow sooner. Indoor posters and outdoor posters have different price range.
Tips to know:
- Posters come in varied standard sizes. each of these has specific application, such as announcement of events, movie promotions or concerts, school circulars, and outdoor advertisements.
- Poster printing is the most popular and effective form of advertising.
- When making or designing a poster, make it simple and yet attractive. People do not like to see or read a cluttered advertising campaign. If you are unsure where to start or how to design one, highly consider a graphic designer. If you design it yourself to save money, you may be sacrificing the element that will catch the person’s eye.
How can I save money?
- Check with companies that offer discounts and special rates. There are hundreds of companies on the web that can create posters for a low rate. Companies such as PSPrint.com are a place to consider.
- If you are planning to display your posters outdoors, be sure to take into consideration the quality of paper to use, instead of focusing only on the price.
- Choose an acid-free poster paper to make sure it will last long until the end of your campaign period.
- Even if you find a custom printing company, check for coupon codes. Many companies only provide coupon codes for first time and existing customers.