How Much Does Billboard Advertising Cost?

Billboard advertising offers a company the opportunity to show their message to thousands of people while on the road.  Placed on elevated boards near the roadside, this advertising method can be visible to both pedestrians and/or cars.

Billboards by thomascrenshaw, on Flickr
Billboards” (CC BY-SA 2.0) by thomascrenshaw

How much does a billboard cost?

Type of Billboard Price Range
Bulletin Board (Large)$1,000 to $75,000 per 4 weeks
30 Sheet Poster (Medium)$500 to $10,000 per 4 weeks
Junior Poster (Small)$200 to $5,000 per 4 weeks
Digital$3,000 to $50,000 per 4 weeks

NOTE:  Prices are going to vary depending on the location and the company offering the billboard.

Geographical location4-Week Ad Rate
Anaheim, CA$500 to $15,000
Atlanta, GA$1,000 to $9,000
Chicago, IL$1,000 to $15,000
Dallas, TX$500 to $20,000
Detroit, MI$800 to $6,00
Eugene, OR$450 to $3,000
Hartford, CT$2,500 to $7,500
Houston, TX$1,500 to $3,500
Myrtle Beach, SC$300 to $3,000
New York - NJ - PA$2,500 to $250,000
Orlando, FL$400 to $3,000
Pittsburgh, PA$1,500 to $3,500
Seattle, WA$1,000 to $60,000
St. Louis, MO$600 to $5,000

NOTE:  Rates were found on the Lamar Advertising tool mentioned above

Factors that affect the cost

What is going to be included?

What are the extra costs?

Tips to know:

How can I save money?

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