How Much Does an eBay Store Cost?


Written by:  Howmuchisit.org Staff
Last Updated:  August 13, 2018

If you want to have a store online and you don’t have the money for a website, or you simply want to use eBay’s storefront, an eBay store is a great way to reach millions of people daily.  If you want to open up a store, there are going to be many fees depending on what type of eBay store you want to open.

How much are eBay store fees?

With an eBay store, the fees will be calculated based on the insertion fees, final value fees, if you want an upgrade your listing and if you use supplemental services.  With insertion fees, you will be charged per listing, per category.  Once the item sells, you will pay this insertion fee.  The final value fee will be calculated based on the final sale price.  As an option, if you plan on advancing your listing, upgrades are available for a fee.   The base price for the store, depending on the type you choose, can start at $20 to $300 per month.  This won’t include any insertion or final value fees.

As for the store fees, there are three options you can choose from:  basic, premium and anchor.  There are also two subscription options:  monthly, where you’re charged monthly, and yearly, which will automatically renew each year.

StoreMonthly Fee (per month)Yearly Fee (per month)
Basic$24.95$19.95
Premium$74.95$59.95
Anchor$349.95$299.95

The insertion fees, as of 2016, are as follows:

StoreNumber of free insertions for fixed auctionNumber of free insertions for auction styleAuction style Insertion fee (credited back if item sells)Fixed price insertion fee (credited back if item sells)
Basic250250$0.25$0.20
Premium1,000500$0.15$0.10
Anchor10,0001,000$0.10$0.05

As for final value fees, the price will depend on the category, but for most categories, plan on deducting four to nine percent of the final value, with a maximum fee of $250.

eBay store overview

eBay offers three store levels:  basic, premium and anchor.  Each store will have its own differences and can be explained here.  All levels will include a store home page, customized web address, featured items, store categories, branding opportunities, subscriber discounts, management tools, an HTML builder, emailing marketing tools, promotional flyers and templates.

In order to open a store, sellers must have a PayPal Verified account at a minimum.  Higher levels will require a standard performance rating.

With an eBay store, you can either sell the items via an auction format or if you choose, you can have a fixed price where the bidder can buy it now.  An eBay store is a central shopping destination where buyers can learn about your products.  eBay will also include tools, such as marketing and reporting features, to help your store become successful.

As a store user, you will also receive a “red door icon” next to your name.

What are the extra costs?

Scheduling your listing will cost an additional $0.10.

Using the listing designer can cost $0.10 to $0.60, depending on the item’s value.

Subtitles can cost $0.50 to $3.

Creating a bold listing can cost $2 to $6.

Adding a buy it now option can be $0.05 to $0.25, depending on the value.

Adding a reserve price can be $3 to 4% of the value.

Using a one or three-day listing can be an additional $1.

If you don’t pay your fees on time, late charges may apply.

Tips to know

Insertion fees and advanced listing fees will be charged at the time of the listing.

Andrew Minalto breaks down the advantages and disadvantages of an eBay store.  Some of these advantages include lower fees, a Good ‘Til Cancelled format, holiday mode, an opportunity to establish your brand, a markdown manager, organization tools and search engine keyword management.

How can I save money?

If you’re not going to sell a lot of items, you may be better off selling the items one by one rather than creating a store.

If you have the money to do so, you may want to consider creating your own website.  You can implement your feeds with services such as Google Product Search to increase your visibility.  On top of the product search, consider learning the trade of PPC or SEO.  Both of these strategies can commonly help those that want to gain exposure through search engines and more.  This is a great way to draw traffic without having to worry about paying outrageous fees each and every month.

Don’t forget to compare other alternatives such as Amazon Pro Merchant and Yahoo! Small Business.


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